Credits

Steffan Cummins - Design and Creative Direction
Steffan Cummins - Case Study Visuals
Daniel Farò - Photography

Joey Ghazal - Client, Founder of Lylo / The Maine Group
Amjad Barakat - Client, Founder of Lylo / The Canary Club

services

Brand identity
Naming
Art direction
Copywriting
Guest Experience Design
Bespoke Object Design
Bespoke Gifting & Merchandising

Typefaces

Microgramma Extended
Fragment Mono

AI USAGE

AI was used during the early conceptual phase to support world-building and art direction. A small number of AI-generated images appear in this case study as visual references to help shape the overall narrative.

All final design work and bespoke objects – including sculptures, glassware, lighting, and merchandising – were manually designed, modelled, and rendered in 3D.

INSTAGRAM

LINKEDIN

substack

© Lost Property Studio Ltd. All rights reserved.

designed and built by Lost Property Studio.

  • LYLO.

  • Hospitality.

  • Identity.

  • 2026.

  • A glossy 70s poolside fantasy, played out after dark.

Menu

  • LYLO.

  • Hospitality.

  • Identity.

  • 2026.

  • A glossy 70s poolside fantasy, played out after dark.

Menu

Scroll for full story

Scroll for full story