Credits

Steffan Cummins - Design and Creative Direction
Steffan Cummins - Case Study Visuals

Matthew Wilcock - Client, Co-founder of SuperGeneric
Jack Saunders - Client, Co-founder of SuperGeneric

services

Visual identity
Motion design

Typefaces

Times New Roman

AI USAGE

No AI tools were used in the creation or rendering of any final visuals in this case study. All key imagery was either modelled and rendered in 3D, or supplied as a third-party mockup.

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LINKEDIN

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designed and built by Lost Property Studio.

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  • SuperGeneric.

  • Music.

  • Identity.

  • 2025.

  • A neoclassical record label that recasts the overlooked as contemporary art.

Menu

  • SuperGeneric.

  • Music.

  • Identity.

  • 2025.

  • A neoclassical record label that recasts the overlooked as contemporary art.

Menu