Credits

Steffan Cummins - Design and Creative Direction
Steffan Cummins - Case Study Visuals

Matthew Wilcock - Client, Co-founder of SuperGeneric
Jack Saunders - Client, Co-founder of SuperGeneric

services

Brand identity & logo design
3D concept development & asset creation
Typographic system design
Colour palette definition
Motion design & animation
Music platform artwork & playlist covers
Custom-built online layout generator
Conceptual imagery & art direction

Typefaces

Times New Roman

AI USAGE

No AI tools were used in the creation or rendering of any final visuals in this case study. All key imagery was either modelled and rendered in 3D, or supplied as a third-party mockup.

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  • SuperGeneric.

  • Music.

  • Identity.

  • 2026.

  • A neoclassical record label that recasts the overlooked as contemporary art.

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  • SuperGeneric.

  • Music.

  • Identity.

  • 2026.

  • A neoclassical record label that recasts the overlooked as contemporary art.

Menu