Credits

Steffan Cummins - Design and Creative Direction
Steffan Cummins - Case Study Visuals
Louie Zeegen - Copy Director

Joey Ghazal - Client, Founder of The Maine Group

services

Visual identity
Brand architecture
Website design
App concept & design
Verbal Identity

Typefaces

Triangle by Suomi Type Foundry

AI USAGE

AI tool such as Midjourney were used to generate alternative visualisations of the characters, such as artwork and photography.
No AI tools were used in the creation or rendering of any key visuals in this case study.
AI was used during the ideation phase to accelerate concept development and refinement.

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  • The Maine.

  • Hospitality.

  • Identity & Website.

  • 2025.

  • The house of curated dining experiences.

Menu

  • The Maine.

  • Hospitality.

  • Identity & Website.

  • 2025.

  • The house of curated dining experiences.

Menu